Betfair Betting Company

In 2013, the company added a traditional sportsbook to its product lineup, and two years later, it merged with the renowned Irish bookmaker PaddyPower. However, both brands continue to operate separately in the market.

Betfair remains one of the best platforms for professional betting, despite charging one of the highest commission fees per transaction (5–7%). This doesn’t deter its audience, as no other exchange offers comparable market liquidity.

Range of Sports Events

In the pre-match line, Betfair offers high odds and an extensive selection of markets for popular matches. More than 30 sports are represented, including esports and special bets on politics, TV show results, and cultural events. You can even find exotic bets such as predicting who will perform better in secondary school: Prince Louis of Cambridge or the child of Prince Harry Windsor and Meghan Markle.

Betfair features very low pre-match margins compared to other bookmakers. The base rate is 3–4%, and for major events, it can drop to 2–2.5%.

The selection of Live betting options is limited — around fifteen popular sports. Esports are not included. Another downside is the high margin (9%).

In the “Betfair Jackpot” section, you can participate in totalizators with a top prize of up to €1,000,000. To minimize risk, you can join a syndicate — a group of users who collectively pool funds for a large bet. In the event of a win, the prize is distributed proportionally to each participant’s contribution.

How to Place Bets with Betfair

Immediately after logging in, the “Sports” page opens. This is a traditional sportsbook format where users place money on odds offered by the bookmaker. The page is somewhat crowded due to numerous promotional banners at the top, but navigation is simple.

1. Below the ads, you’ll find a list of key sporting events with odds for the main outcomes. Click on an odd — it will be added to your bet slip, visible on the right-hand side.
2. Enter the stake amount in the bet slip window and click “Place”.
3. To view more outcomes and odds for a match, click the > icon in the table. A detailed market breakdown will open on a new page.

Here, you can explore all available betting markets for the game. In some cases, their number exceeds 30. Click on a market title to collapse or expand it.

If you already have a bet on this event, a cash-out field will appear on the left side of the page. You can withdraw your full stake or adjust the slider to cash out part of it while leaving the rest active.

Betfair Mobile App

Through the app, you can deposit funds, withdraw winnings, contact customer support, view detailed game data in the match center, place bets, and more.

The platform features a modern design consistent with Betfair’s branding, based on yellow and black colors. Sports icons and control buttons are clearly rendered, though some users complain they are too small. The menu and tabs are well developed — the designers avoided default Android or iOS components, opting for a custom interface.

How to Install

For Android installation, disable the security restriction on apps from unknown sources in your phone settings. The smartphone will prompt you to do this when launching the .apk file.

Once the restriction is lifted, the app installs in under a minute in standard mode. If device security is a priority, you can re-enable the restriction after installation.