Major Bookmakers
Ranking of Major Bookmakers
For a large number of bettors around the world, the key factor when choosing an online bookmaker is the brand’s popularity and solid reputation. Indeed, there are about a dozen and a half names that hold special authority within the betting community.
These are the very companies featured in our ranking of the best bookmakers in the world presented in this section. Here you’ll find the true giants of the betting industry. Some corporations have been operating for decades, while others are cutting-edge interactive companies that have rapidly gained a massive customer base thanks to the quality of their services. Let’s take a closer look at the criteria and parameters on which this Betting Rating list is built.
The largest bookmakers in the world
When it comes to the top bookmakers in the world, brands like William Hill, Paddy Power, and Pinnacle immediately come to mind. In fact, the international betting industry is growing rapidly today, largely due to the implementation of advanced interactive technologies.
Now, a young company can easily compete with brands that have existed for nearly a century. All it takes is an innovative product that attracts millions of customers. That’s why our global bookmaker ranking includes both the oldest companies and the new brands that have made breakthroughs over the past 10–15 years.
Criteria for determining major bookmakers
Here are a few key parameters by which bookmaker companies are included in such ranking lists:
- Popularity among players. The bookmaker must be well-known in dozens of countries and attract a large betting audience. Companies achieve this through various tools — active advertising campaigns, sponsorship projects, new technological solutions, exclusive gaming features, and more.
- Authority in global betting. There are only a few bookmakers that can be considered benchmarks in reliability, reputation, and quality of services. These are usually the ones topping the international charts.
- Financial turnover. All of the featured companies are corporate business titans, but they achieve high profits in different ways. Some target mass audiences, while others focus on creating the ideal environment for professional bettors placing large wagers.
- Possession of national licenses. All of these companies cater to an international clientele, but some also hold licenses in multiple countries according to local laws. This enhances their credibility and accountability. Players understand that such bookmakers operate in line with the highest quality standards.
In any case, if a company appears in the global bookmaker ranking, it means it provides an exclusive level of user service.
Which global bookmakers are the best?
If you’re looking for the top representatives of the international betting business, you’ve come to the right place. On this page, you’ll find a complete list of leading bookmakers recognized across dozens of countries. Each company has its own unique features, but all of them share an impeccable reputation.