Sky Bet is one of the largest bookmakers in the world — a reputable platform with a vast number of satisfied players and positive reviews. The main customer base comes from the United Kingdom, but the platform has also earned an excellent reputation abroad.
The company began operations in 2000 under the name Surrey Sports. Two years later, it came under the control of the Sky PLC holding. The management carried out a rebranding, which resulted in the bookmaker acquiring its current name.
The Sky Bet bookmaker does not hold a license to operate in certain countries. We recommend placing bets only on verified websites licensed to conduct gambling activities in your jurisdiction.
Sky Bet license
Sky Bet operates under the supervision of leading international gambling regulators. In the United Kingdom, the operator is managed by SBG Sports Limited, which holds licence number 67370 issued by the UK Gambling Commission (UKGC). This licence authorises the company to offer online betting services and ensures compliance with strict standards of fairness, safety, and responsible gaming.
For international customers, Sky Bet is regulated by the Malta Gaming Authority (MGA) under licence number MGA/B2C/1111/2025, also issued to SBG Sports Limited. This multi-jurisdictional licensing framework guarantees the brand’s legal operation both within the United Kingdom and in other countries where online betting is permitted.
Sky Bet bookmaker review
Over the years, Sky Bet has continued to grow, attracting more customers each year. Its high level of service appeals not only to beginners but also to professional bettors. In 2015, CVC Capital Partners acquired the platform but decided against rebranding due to its strong brand recognition and large client base.
The company’s headquarters is located in Leeds, England. There are no physical betting shops; all operations are conducted online.
Bookmaker overview
| Launch date | 2000 |
| Headquarters | Leeds (England) |
| Services | Sports betting, online casino |
Official website
The website is modern, simple, and convenient for new users. Developers have created intuitive navigation that allows visitors to find any section within seconds. The main page features current information, bonus and promotion details, and the latest news.
The main navigation menu is horizontal. The left sidebar contains a list of all sports and links to other sections.
At the bottom of the homepage, users can find company information and licensing details.
Registration
Unregistered users can only access limited website features: view the sports line, check odds and margins, read about current bonuses, and chat with customer support via live chat.
To place bets, users must register a new account. Creating a personal account takes 1–2 minutes — a simple and fast process.
Registration is available for a limited number of countries:
- Austria
- Germany
- Italy
- United Kingdom
- Ireland
- Gibraltar
Regional settings differ per country. For example, English users focus on football, horse racing, and numerous slot machines, while German users can only access the bookmaker functionality without casino games.
On the homepage, click the “Register” button.
Then fill out a short form with the following information:
- Personal data and residential address
- Login and password
- Account currency
- Agree to the company’s terms (check the boxes)
Verification
The process is very simple. Upload a photo of your passport in the personal account verification section. Make sure all details are filled in correctly — administrators carefully verify the provided information against your documents. Verification usually takes no more than a couple of hours.
Betting line
Sky Bet offers around 25 sports.
Most popular:
- Football.
- Basketball.
- American football.
- Hockey.
- Baseball.
- Volleyball.
The betting markets are tailored to regional interests. In the UK, a major emphasis is placed on horse racing and football, resulting in a deep and detailed event coverage.
Popular football matches feature 500–1000 betting outcomes. A vast number of markets allows both beginners and professionals to find suitable options. For example, Premier League and La Liga games offer 30–40 total markets, including player performance props.
The company focuses on competitive odds and maintaining a low margin. British bookmakers often offer higher odds thanks to favorable taxation and the popularity of betting as entertainment. Sky Bet is known for transparent payouts of large winnings to its customers.
Margin
Margin depends on the sport. Top football events have a margin of 3–4%. Basketball and horse racing — 5% and higher. Live betting margin can reach 10–12%.
Even odds range between 1.87 – 1.91.
Event coverage in the UK is extensive. The platform offers everything available in the company’s portfolio, including a match center for live streaming and real-time infographics for bettors.
Mobile application
The Sky Bet mobile app is available on Google Play and App Store. The modern application enables betting anytime, anywhere, offering high performance and full functionality identical to the desktop version.
Customer support
Currently, support is available via phone or email. The contact number can be found on the main page of the official website. Availability is region-dependent — each country has its own contact options.
Response time depends on the chosen contact method. Calls within Europe are free. The fastest option is by phone; email responses may take up to 24 hours.
Refill methods
| Method | Min. amount | Time | Comission |
|---|---|---|---|
| Bank transfer | 10 $ | 3–5 minutes | no fee |
| VISA, MasterCard, Maestro | 10$ | instant | no fee |
| Skrill | 10$ | instant | no fee |
| Neteller | 10$ | instant | no fee |
Additional deposit information: The company accepts two currencies: euros and pounds sterling.
Withdraw methods
| Method | Min. amount | Time | Comission |
|---|---|---|---|
| Bank transfer | $20 | 2–5 days | no fee |
| VISA, MasterCard, Maestro | 10$ | 2–5 days | no fee |
| Skrill | 10$ | up to 24 hours | no fee |
| Neteller | 10$ | up to 24 hours | no fee |
Sky Bet applications
Sky Bet services
| Site | Android/iOS | Windows | |
|---|---|---|---|
| Live | |||
| Slots | |||
| Cybersports | |||
| Casino | |||
| Live casino | |||
| Game for money | |||
| Forex | |||
| Toto | |||
| Refil/Withdraw | |||
| Broadcasts | |||
| Poker | |||
| Bingo | |||
| Match centr |
How to contact Sky Bet support service
- Live chat: available on the website
FAQ?
Awards
Partners
Is it worth playing?
Pros
- Company with extensive market experience
- Licensed in European countries and regulated by UK authorities
- Wide variety of sports based on audience and geography
- Optimal margin for popular events and sports
- Average odds for the European market
- Availability of live video streams
- Bonuses for new and regular players
Cons
- Limited audience (only a few European countries accepted)
- No registration available in CIS countries
- No live chat communication with administrators